Oleg Sergeev 🚀
Team lead
Team lead
Без вечных дождей
Питер был бы не Питер.
Зачем тогда зонт,
зачем старый свитер?
Но другого такого города
Не было и не будет.
Дождь погоды не делает,
Ее делают люди.
Для города мокрых улиц
Без выходных, ночью и днём
Tele2 #ЗаряженДождём
Питер был бы не Питер.
Зачем тогда зонт,
зачем старый свитер?
Но другого такого города
Не было и не будет.
Дождь погоды не делает,
Ее делают люди.
Для города мокрых улиц
Без выходных, ночью и днём
Tele2 #ЗаряженДождём
Tele2 Rain Wi-Fi
Cannes Lions 2018 Winner
The winner of Cannes Lions 2018: silver in outdoor, bronze in mobile, shortlist in brand experience & activation.
To improve its brand perception mobile operator Tele2 invented the world's first rain-powered 4G-router that turns rain into the free Internet for people who got caught in a rain. RAIN Wi-Fi has amplified Tele2's innovative brand spirit and has got everybody talking.
Oleg Sergeev - idea holder, art-director
Elena Soloveva - idea holder, copywriter
Oleg Tumanov - creative director
WPP // Geometry Global Moscow
The winner of Cannes Lions 2018: silver in outdoor, bronze in mobile, shortlist in brand experience & activation.
To improve its brand perception mobile operator Tele2 invented the world's first rain-powered 4G-router that turns rain into the free Internet for people who got caught in a rain. RAIN Wi-Fi has amplified Tele2's innovative brand spirit and has got everybody talking.
Oleg Sergeev - idea holder, art-director
Elena Soloveva - idea holder, copywriter
Oleg Tumanov - creative director
WPP // Geometry Global Moscow
Hypothesis testing
